Mr. Cruise is a personality contest. I was asked to create a personal brand logo for application on Youtube and other social media sites. He sells cars, he's over the top, he's super cool. Everyone wants to buy their car from Mr. Cruise. This car salesman's most signature look was his hair and sunglasses. And just like that, I wanted to capture
his personality.

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This brand underwent several revisions (as designs do, naturally). I'm showing my process on this one. My client eventually chose a direction, but I still feel a few of the other revisions are worth showing.